Finding a Job with Twitter

A couple of weeks ago, I explained why Twitter isn't a great search engine so I was naturally wary when people began calling it a great search engine. Boosters say that people looking for work can use it just like they'd use Facebook or LinkedIn—to connect with people and companies they find interesting and to engage them in conversation in the hopes that they'll get noticed. Last year, for instance, a software developer named began following several Ruby programmers over Twitter. He became friends with a guy who worked at a small company called Gnoso. He sent them a résumé and told the friend about it over Twitter. The friend pushed for Smith to get the job—and he was hired.
Farhad Manjoo